Ever wondered why McDonald’s has been successfully upselling their burgers for years? It’s their well-thought-out tactic that persuades customers to add something to their initial orders. Upselling doesn’t have to be selling in large quantities to your customers. Instead, it’s often the small additions that amount to higher revenues at the end of each month and year.
If you’re wondering how to upsell successfully through your restaurant’s online ordering system, we’ve got five proven tips to solve your problem. Following and implementing these tips properly can drive sales and increase your brand’s reputation.
So, let’s jump into those five unmissable tips:
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Make Your ‘Star’ Items Shine
If you aren’t highlighting your best Chicken Tikka Masala or Paneer Kadai on your online menu, you aren’t upselling. It’s essential to keep your star items central, so they instantly draw your customers’ attention as they look up your online menu.
With proper images, features, and relevant offers tagged with the special items, customers are likelier to order those items. This tactic will increase sales of those particular items, including their variant portions and flavours.
For example, highlighting different Biriyani dishes, including chicken, lamb, or vegetarian options, is highly likely to persuade customers with different diet preferences.
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Redesign Your Online Menu If Needed
You can’t simply expect your sales to go skyward without an intriguing online menu design. An online menu must be visually attractive and strategically informative. It’s important because customers will only be hooked to your upselling offers when the menu strategically speaks to their appetite and diet choices.
If your online food ordering system lacks a good menu, you must redesign it soon. Hire a professional menu-designing service like ChefOnline Print Media to get a state-of-the-art online menu to offer your loyal customers a better experience in food ordering.
The best part? Customers get to choose the best items and upgrades offered by your restaurant at the very top or centre of the online menu, leading to an increased number of sales, repeat orders, and so on.
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Add Real Photos to the Online Menu
When we say real photos, it means you actually show your customers online what upgrades or special add-ons look like. Let’s say, adding a high-resolution photo of Green Chutney with Paneer Tikka or similar items can lure your customers into ordering them more.
Attractive images are essential in upselling because, without them, your customers may miss out on amazing offers and upgrades. Real photos clear any doubts lingering in the customers’ minds while encouraging them to happily order those items.
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Leverage Your Social Media Handles
Instagram, Facebook, TikTok, etc., are powerful online tools to reach your target customers while staying loyal to the existing ones. You can leverage this power to upsell your regular and special items alike.
Use simple taglines on social media posts to convince your customers to order more, upgrade orders, or bring new customers to your establishment. Working around words like ‘Care for a dessert treat?’ or ‘Digest your dinner with pure Mango Lassi’ can be persuasive enough for upsells.
Being active on social media can be hectic sometimes, but it has its perks, though. Consistently upselling and satisfying your customers online may draw the attention of the top judges of prestigious restaurant awards from around the world.
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Let Your Customers Help You
It might sound odd, but here’s the trick. Researching your customers’ order preferences through an EPoS system will give you valuable insight into what items these customers love to order the most and when.
Furthermore, you can invest in a professional digital marketing service to extract data on customer behaviour. This should help you determine the top orders, including singles, bundles, takeaways, etc., throughout the year.
Note down these insights to formulate your next upsell offers. You may also leverage this information to apply cross-selling for higher sales growth and ultimate customer satisfaction.
Wrapping Up
When upselling, remember that your customers’ choices should be on top. You can’t be pushy enough to drive them off your place with overwhelming options. Being solution-centric and customer-friendly is the way to go.
Use our five proven tips to upsell through your restaurant’s online ordering system. Be open to more ideas that may suit your restaurant type and brand value.
