Let’s be honest—when you order an Asian takeaway, you’re looking for more than just food. You want something that hits the spot, feels just right, and maybe even makes you think, “Wow, they really get me!” Personalisation is the secret sauce that can turn a good takeaway into a great one.
Whether you’re running a small Asian restaurant, dreaming of being the best Asian restaurant London has to offer, or simply looking to win over more customers, adding that personal touch can make all the difference. Here’s how to make your takeaway feel like it’s made just for your customers.
Why Personalisation Is Such a Big Deal
When you’re Googling “Asian takeaway near me” or scrolling through “takeaways near me,” what stands out? It’s not just the food—it’s the experience. Personalisation:
- Makes customers feel valued (and that makes them come back for more).
- Leads to better reviews because happy customers love sharing their experience.
- Helps you stand out in a sea of takeaways, all offering the same old thing.
It’s not rocket science—it’s about making people feel special.
1. Get to Know Your Customers
You can’t personalise anything if you don’t know what your customers like. So, how do you figure that out?
- Ask them! Include a quick survey when they order food online. Ask about spice levels, favourite dishes, or allergies.
- Check your reviews. Sites like Google and delivery apps are a goldmine of customer insights. If people mention that your korma is amazing but too spicy, you know what to tweak.
Understanding what your customers want helps you create a menu and experience that keeps them coming back.
2. Make Your Menu More Flexible
People love choices, especially when it comes to food. Let your menu reflect that!
Mix-and-Match Meals
Let customers build their own meals. For example, offer a choice of mains, sides, and extras. Maybe someone wants butter chicken but prefers garlic naan over rice—make that possible!
Highlight Special Diets
Whether vegan, gluten-free, or low-spice, call out options catering to different dietary needs. Add clear labels on your menu so it’s easy to spot.
Seasonal Specials
Switch things up with seasonal dishes. For example, a warming Lamb Curry in winter or a mango dessert in summer. It keeps your menu fresh and exciting.
3. Use Technology to Your Advantage
These days, technology can help you personalise like never before.
Smart Ordering Systems
A good online food ordering system can save past orders, recommend new dishes, and even offer custom suggestions based on what your customers like.
Use Data
Pay attention to ordering trends. If most customers order spicy dishes on Fridays, highlight them on your website or app.
Tailored Offers
Send personalised deals to your regulars. For example, if someone orders Biryani every week, send them a discount for their favourite dish.
4. Make Your Packaging Special
Your food might be excellent, but your packaging is the first thing people see when they open their delivery.
Add a Personal Touch
Include a handwritten note or a little “thank you” on the packaging. Something as simple as “Enjoy your meal, Sarah!” can make someone’s day.
Freebies Go a Long Way
Throw in extras like a complimentary chutney, a free papadum, or even a little dessert. Tailor these to the order—extra raita for a spicy curry fan or sweet treats for families.
Eco-Friendly Packaging
Customers notice when you use sustainable materials. It’s good for the planet and makes your takeaway feel more thoughtful.
5. Reward Your Regulars
Loyalty programmes are a win-win—you reward your regulars, and they keep coming back.
Points for Orders
Every order earns points that can be redeemed for discounts or free items. Make it fun and easy to track, like a simple stamp card or a digital points system.
Personalised Rewards
Go beyond generic offers. If someone always orders Lamb Tikka Masala, surprise them with a free portion on their next order.
6. Show Off Your Awards
If you’ve won a Restaurant Award or been recognised at the Asian Restaurant and Takeaway Awards, don’t be shy—show it off! Put it on your website, menus, and even your social media. Awards tell customers that you’re not just another takeaway but one of the best in town.
7. Train Your Team to Add That Personal Touch
Your team is your frontline when it comes to personalisation. Make sure they:
- Remember your regulars and their preferences.
- Suggest dishes that suit a customer’s taste (e.g., “If you like mild curries, you’ll love our korma!”).
- Offer customisations, like less spice or extra naan, without being asked.
8. Use Social Media to Connect with Customers
Social media isn’t just for sharing pretty pictures—it’s a great way to interact with your audience.
Ask for Opinions
Use polls to ask what new dishes people want to see on the menu or how they like their curries. This makes customers feel involved and gives you great insights.
Share Fun Content
Post behind-the-scenes clips, like your chef preparing a sizzling tandoori dish, or share fun facts about Asian cuisine. It makes your takeaway feel approachable and engaging.
9. Celebrate Special Occasions
Think beyond the usual menu by celebrating cultural or community events.
- Create festive menus for Diwali, Eid, or Holi.
- Partner with local businesses or sponsor events in your area.
- Run promotions for birthdays or anniversaries (a free dessert, perhaps?).
10. Ask for Feedback (and Actually Use It!)
Feedback is gold when it comes to improving.
Follow-Up Messages
After someone orders, send a quick thank-you message and ask how their meal was. You’ll not only learn what worked but also what didn’t.
Stay Up-to-Date
Keep an eye on food trends, whether it’s plant-based dishes or regional Asian cuisines, and adapt your menu accordingly.
Make Every Takeaway Special
Personalisation doesn’t have to be complicated—it’s about making people feel like you’ve gone the extra mile for them. Those small touches can turn first-time customers into loyal fans, Whether through your menu, packaging, or a thoughtful little extra.
So, the next time someone searches for “Indian takeaway near me” or orders food online, make sure your business is the one they remember. Food is always better when it feels personal, which keeps people coming back for more.
